Mayine Development Institute — Training Pathways

Train to coach
with purpose
and methodology.

Everything you need to understand how to join the Mayine ecosystem — from your first certification through to independent or licensed practice.

Who this is for: coaches, educators, social workers, psychologists, and youth workers who want to work with young people using an indigenous-rooted methodology.
The prerequisite — start here

CIAT™ — The Foundation for Everything

Before any specialisation, before any membership, before any retreat or school programme — there is one certification that anchors everything in the Mayine ecosystem. The Nomveliso Mbanga Teencoaching™ certification (CIAT™) is not just a course. It is a methodology. It gives you a complete system — rooted in African indigenous knowledge — for working with young people aged 9 to 17.

Certified Identity-Anchored Teencoach™
The CIAT™ Certification
Open entry. No coaching background required. Built for anyone called to work with young people who wants a rigorous, culturally grounded methodology behind their practice.
Emotional Intelligence Intellectual Growth Indigenous Identity & Cultural Grounding Family Dynamics Self-Leadership Excellence
What you get
Complete coaching system with five pillars, coaching plan library, session frameworks, and teen-specific methodology
Business modules
How to structure your practice, set your fees, manage client relationships, and build professionally
Trademark & credential
Certified Identity-Anchored Teencoach™ (CIAT™) title — ICF CCE accredited, trademarked in SA, Kenya, Nigeria & USA
Who it is for
Coaches, teachers, youth workers, social workers, or anyone working with pre-teens and teenagers aged 9–17
Prerequisite
None — open entry. No prior coaching qualification required.
Duration
12 months
R108,800
Full investment · Payment plans available · Licensing rights included
Why CIAT™ comes first

Every specialisation in the Mayine ecosystem — coaching young adults, coaching parents, retreat facilitation, school programmes — is built on the CIAT™ foundation. You cannot skip this step. The methodology is indivisible: you learn the whole system first, then extend into your specific area of focus.

Section 2

The Three Coaching Specialisations

After CIAT™, you can extend your practice into one or more specialisation tracks. Each track requires a minimum of 40 documented teen coaching hours post-CIAT™ before enrolment. Each earns a separate credential and authorises you to work with that specific demographic.

Extension Track 1

Coaching Young Adults

ICA™ — Certified Indi-Career Coach™

For coaches who want to work with young people aged 18–25 navigating purpose, career, and the transition into adult life. A completely different developmental register from teen coaching — and one that requires specific methodology.

→ Prerequisite: CIAT™ + 40 documented teen coaching hours

What you learn

  • Coaching the adult autonomy transition
  • Indigenous career design methodology
  • Purpose and identity for 18–25s
  • Indi-Career coaching process and tools
  • Young adult group facilitation

What you can deliver

  • 1-on-1 coaching for young adults
  • Group coaching (18–25 cohorts)
  • Teencoaching™ Young Ladies' Retreat
  • Teencoaching™ Young Men's Retreat
  • Career guidance programmes
R98,000
15-month programme · Payment plans available
Annual or split payment options
Extension Track 2

Coaching Parents

CIPC™ — Certified Instinct-Anchored Parenting Coach™

For coaches who want to work with parents — helping them understand their teenagers, break generational patterns, and build the kind of relationship with their child that makes development possible. The Indigenously Parenting™ methodology.

→ Prerequisite: CIAT™ + 40 documented teen coaching hours

What you learn

  • Indigenous parenting frameworks
  • Generational pattern recognition
  • The teen psyche from the parent's side
  • Instinct-Anchored coaching methodology
  • Family dynamics and systems work

What you can deliver

  • 1-on-1 parent coaching
  • Parenting Circles (group format)
  • Parenting Pre-Teens Retreat™
  • Parenting Teens Retreat™
  • School parent workshops
R98,000
15-month programme · Payment plans available
Annual or split payment options
Can I do both extensions?

Yes. ICA™ and CIPC™ can both be completed after CIAT™ — either sequentially or, in some cases, concurrently if your practice capacity allows. Discuss sequencing with Penny during your onboarding.

Section 3 — separate entry point

The Clinical Track — AITPPM™

If you are a registered social worker, psychologist, or therapist, there is a separate entry pathway into the Mayine ecosystem that does not require CIAT™ first. This is a clinical psychosocial practitioner track — not a coaching certification. It is built on indigenous African frameworks and is designed for professionals who already hold clinical registration.

Clinical Track

AITPPM™

African Indigenous Teencoaching Psychosocial Practitioner Model™

A 6-month structured clinical pathway that integrates indigenous African psychosocial frameworks into your existing practice. Built for professionals who already work therapeutically with young people and want a culturally grounded model behind their interventions.

→ Prerequisite: SACSSP or HPCSA registration. CIAT™ is NOT required.

Who it is for

  • SACSSP-registered social workers
  • HPCSA-registered psychologists
  • Registered therapists and counsellors
  • Clinical professionals in youth-facing roles

What it provides

  • Indigenous African psychosocial framework
  • Culturally grounded intervention models
  • AITPPM™ Clinical Licence
  • Optional pathway into CIAT™ afterwards
  • MaGICA™ Clinical Membership
Available on enquiry
6-month programme · Three payment plan options available
Speak to Penny for current investment
Important distinction

AITPPM™ is a clinical track — not a coaching certification. It does not authorise the holder to use Teencoaching™ coaching titles. It authorises the delivery of indigenous-rooted psychosocial interventions within a clinical scope of practice. If you later want to add the CIAT™ coaching credential, that pathway exists — speak to Penny about partial credit options.

Section 4

After Certification — Two Paths

Once you complete CIAT™ (or AITPPM™ for clinical practitioners), you have a choice. This is a genuine fork — neither path is better than the other. The right path depends on what you want to build and how you want to work.

Path A

Independent Practice

  • You practise under your own brand
  • You do not use Mayine trademarked titles
  • Your certification is permanent and referenceable
  • No annual licence or membership fee
  • Not listed on the Mayine website
  • No ongoing supervision requirement through Mayine
  • Full autonomy — you build entirely your own way
Path B — recommended

Licensed Associate — MaGICA™

  • You use the Nomveliso Mbanga Teencoaching™ trademark
  • Listed on the Mayine website as a certified practitioner
  • Annual trademark licence (R8,500) + membership fee
  • Access to Mayine's client referral pipeline
  • Ongoing supervision, training, and methodology updates
  • Pathway to retreat licensing, school programmes, leadership
  • Part of a growing professional ecosystem
On using trademarked titles

If you want to present yourself as a "Certified Identity-Anchored Teencoach™" or use any other Mayine trademarked title in your marketing, you must be a Licensed Associate with a current trademark licence. Using the titles without the licence is a trademark infringement. Independent coaches retain their certification credential — they simply practise under their own brand without the Mayine titles.

What the Licensed Associate Path Opens Up

Once you are a Licensed Associate in MaGICA™, your membership gives you access to a growing set of income and development opportunities — beyond your own private practice.

Mayine Client Referrals

When the founder's 1-on-1 roster is full, enquiries are referred to you at R2,500/session — you keep 60% (R1,500). Higher than your independent rate of R1,200.

Regional Retreat Licensing

After completing the Retreat Facilitator Specialisation™ (R95,000), you can license the right to deliver Mayine retreats in your province. One licence per province — exclusive territory.

School Programmes

Formally adopt schools in your region and deliver the Teencoaching-in-Residence™ programme — a mix of talks, group coaching, and 1-on-1. Monthly school retainer model (R7,000–R9,000/month). 60/40 split.

Leadership Pathway

Lead Coaching Supervisor (appointed annually by the founder) and Regional Principal™ (after 3 years + 600 hours) — unlocking Train-the-Trainer access and certification facilitation income.

Full detail on all of the above is in the Licensed Associate Membership Hub — ask Penny for the document.

Section 5

The Full Pathway — Every Stage

From your first certification through to Master Trainer™ — every stage, every gate. The clinical track runs as a parallel lane from Stage 1 onwards.

1
CIAT™ — Certified Identity-Anchored Teencoach™ Core certification
Open entry — no prerequisites. 12 months. R108,800.
1a
ICA™ — Certified Indi-Career Coach™ Young adults extension
CIAT™ + 40 documented teen coaching hours. 15 months. R98,000.
1b
CIPC™ — Certified Instinct-Anchored Parenting Coach™ Parents extension
CIAT™ + 40 documented teen coaching hours. 15 months. R98,000.
1c
AITPPM™ — Clinical Track Separate entry point
SACSSP or HPCSA registration required. CIAT™ not required. 6 months. Fees on enquiry.
2
Licensed Associate — MaGICA™ Membership Tier 1, 2, or 3
Completion of any Stage 1 certification. Annual trademark licence (R8,500) + membership tier (R12,000–R38,000/year).
2L
Lead Coaching Supervisor Annual term — by appointment
Tier 2+, minimum 2 years active membership. Appointed annually by Nomveliso only. Not applied for.
3
Retreat Facilitator Specialisation™
Licensed Associate in good standing. Pastoral Support Placement completed. R95,000 once-off.
3L
Regional Retreat Delivery Licence™ One per province
Specialisation completed + co-facilitated first retreat. R18,000/year annual licence.
4
Regional Principal™ By appointment
3 years active membership · 600 documented hours across all four delivery types · Nomveliso's approval.
5
Master Trainer™ — Train-the-Trainer By appointment
Regional Principal in good standing. Appointed by Nomveliso. Unlocks certification facilitation income.
Dark Core stages Amber Leadership — appointed by Nomveliso only
Section 6

Costs at a Glance

A summary of all investments across the full ecosystem. Payment plans are available for all certification programmes — speak to Penny for current options.

Programme / Fee Investment When Notes
CIAT™ Certification R108,800 Once-off Open entry. 12 months. Payment plans available.
ICA™ Extension — Young Adults R98,000 Once-off Requires CIAT™ + 40 hours. 15 months.
CIPC™ Extension — Parents R98,000 Once-off Requires CIAT™ + 40 hours. 15 months.
AITPPM™ — Clinical Track On enquiry Once-off Clinical registration required. 6 months.
Annual Trademark Licence R8,500 Annual Required for all Licensed Associates. Fixed across tiers.
MaGICA™ Membership — Tier 1 R12,000 Annual Or R1,900/month. Total with trademark: R20,500/year.
MaGICA™ Membership — Tier 2 R22,000 Annual Annual only. Total with trademark: R30,500/year.
MaGICA™ Membership — Tier 3 R38,000 Annual Annual only. Total with trademark: R46,500/year.
Retreat Facilitator Specialisation™ R95,000 Once-off R90,250 paid in full (5% saving). Licensing rights included.
Annual Retreat Delivery Licence™ R18,000 Annual Per province. One licence holder per province.
2026 founding cohort pricing

Current membership rates are founding cohort pricing for 2026. Full pricing will be announced at the Annual Practitioners' Retreat. Locking in now means locking in the most favourable rate this ecosystem will ever offer.

Ready to begin?

One conversation
starts everything.

Whether you are ready to enrol, still deciding between pathways, or simply want to understand which certification is right for where you are — there is one person to speak to.

Penny
Operations & Administration — Mayine Development Institute

She will answer your questions, walk you through the options, and let you know exactly what the next step looks like.

Nomveliso Mbanga Teencoaching™ · an indigenous-based approach to human development · ICF CCE Accredited